Join us at Pawlyboo

Pawlyboo isn’t a store—it’s a community of shared taste, defining what a refined pet lifestyle should be.

At Pawlyboo, we believe every dog deserves comfort, quality, and style.

Our Story

I’m Emily, Pawlyboo’s founder, and I spent 8 years in women’s fashion, analyzing data to understand what customers truly want. I have a greyhound-Milo with very sensitive skin.

My years in fashion taught me to pay attention — to materials, to craftsmanship, to the people who design things with intention.

Pawlyboo is my answer to that.

When I couldn’t find those qualities in dog products, I turned to the designers and studios I trust.

Now, many of them curate pieces with me for Pawlyboo.

Our Three Rules

We hold our standards high—intentionally. Every product must pass three non-negotiable criteria before it earns a place here:

1. Pet Comfort

If a dog can’t play, nap, or move freely in it, we won’t carry it. Their comfort comes first.

2. Human Integration

We choose pieces that feel calm, thoughtful, and easy on the eyes — things that look at home in your space, not like clutter.

3. Quality Over Trends

We invest in craftsmanship and long-lasting materials. Our goal is to help you buy better, not buy more.

Thank you!

We're Not a Shop. We're an Alliance.

Forget 'customers.'

You're a Taste Partner.